Project Name: MBR Masterplan
Cracknell prepared the Vision Masterplan and urban design strategy for this mixed use waterfront development. With a prime location on the Dubai Canal opposite the Design District, the intent was to create a vibrant business and retail hub that would connect Business Bay to the Creek front developments. The design created a vibrant waterfront strategy integrating culture, retail and festival spaces with business and residential zones. A range of hospitality options were included to support the commercial and convention hubs, creating the potential for MBR to become a new business destination. A bold landscape of connected urban and waterfront spaces will encourage outdoor activities and provide a vibrant living and working environment.