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The Beach JBR

Type Commercial & Mixed-Use
Client Meraas
Location Dubai, UAE

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A lifestyle destination where the city meets the sea.

Bringing a mix of cultures together where the land meets the sea, the Beach at JBR is a model of sophisticated accessibility. The first to offer public facilities on this busy stretch of public beach, the development seamlessly brings connection between the beach and urban life. A promenade winds past dining terraces and focal points including a grassy beachside amphitheatre and entertainment options, offering dedicated pathways for strolling and exercise. Working alongside architects Benoy, Cracknell established a soft contemporary landscape design language with a focus on accessibility. Millions of unique paving tiles are individually laid to create pixelated waves leading from the urban environment to the sand.

Olive trees rising from reflective pools mark signature elements of transitional spaces, and a grand, programmable plaza features events and popup retail and entertainment offerings


  • Winner of the Identity Design Award in 2016
  • Winner of the Arabian Property Awards for Commercial Landscape Architecture in 2015 
  • Twice winner of the National category of the 2015 MEED Quality Awards in association with Mashreq for the UAE Building Project of the Year 
  • UAE winner of the Leisure and Tourism category
The Beach JBR
The Beach JBR
The Beach JBR
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