Recognising the capacity of good landscape design to improve the health and wellbeing of those from all backgrounds, Paul established Cracknell in London in 1987. Alongside successful community projects across London, Paul's overseas work led him to open the second office in Dubai just as the Emirate was about to enter its first major expansion period. Cracknell’s far-reaching landscape work was a key part in the endeavour contributing to the region's rapid growth. Now with six studios worldwide and 30 years' international experience, Paul is a proactive Chairman, contributing intuitive design ability and an energetic raison d’être to the company mission.