Gourmet burger brand SALT has opened the first phase of its resort on the beaches of Khobar, KSA. Synonymous with quality food and a welcoming restaurant atmosphere, the SALT Resort offers a relaxed and youthful beach lifestyle.
We took advantage of the horizon views and expanse of golden sand to create a distinct ‘instagrammable’ identity for the brand’s premiere journey into the leisure destination sector. The idyllic setting provides informal outdoor relaxation areas, beach sports and water activities, an outdoor cinema, amphitheatre, recreational game and play spaces, and an events lawn for larger groups. In contrast, viewing decks, cabanas and gardens, allow for private moments to look out over the shimmering Arabian Gulf.